The Comment is Free section of the Guardian website has become an institution. It looks and feels rather like a collection of blogs, hosted and moderated by the Guardian. The Guardian gets to choose who writes there, and gets to set the moderation policy. It gains readers and web presence.
Fair enough. But the Guardian also gets editorial control. In other words, it determines what its contributors appear to have said. Comment, like lunch, is never really free. Or even as moderately-priced as you think it is. There are hidden extras.
A headline can make all the difference in the world to what readers think an article says. Social media have increased the premium on the headline.
The headline is what you mostly notice when an article is posted on facebook or twitter. A lot of people will “like” or re-post without reading the article, based simply on the headline. A headline can boost a campaign or sink it. It can kick a vulnerable person where it hurts, or bring a smile of relief.
The headline that the Guardian attached to an excellent recent article about Babar Ahmad and Talha Ahsan was the kind that does damage. It was misleading and factually inaccurate (it was corrected on 8 August). I sent the following protest about it to the Guardian’s readers’ editor, Chris Elliot:







